PONKA
Empower your business growth with emotional marketing
How I can help you
Public
relations
Everybody has stories. However, only a few know how to tell them. I help you find a proper angle and talk about what you know, not who you are. I focus on knowledge-driven PR campaigns to establish you as a trusted voice for media, influencers, and clients. Together we make your messages memorable to earn the coverage in the media that your target audience consumes.
Marketing
communications
I create high-impact omnichannel marketing communications that combine best-in-class tactics with creativity and results-oriented initiatives. I take industry data and consumer insights to find new opportunities and turn them into ideas that will fuel ROI for your business. Not only today but also long-lasting.
Event
management
I've adapted my expertise to the current context, focusing not only on live events but also on virtual and hybrid formats. Everything starts with two questions: Why? What do we want to achieve? Then the magic happens, including event concept, plan, execution, and good-fit partners to achieve better results.
Enhanced clienteling
I unite offline and digital CRM tools to build a consistent clienteling system and establish meaningful, long-term relationships with customers. This approach makes sure that points of sale and the back office are on the same page. It helps create consumer insights-based sales tools, lead behavioral staff training, build templates for social network use, and much more.
Social media
& influencers
There is no such thing as a one-size-fits-all approach to social media. I prefer an audience-first mentality and data-driven strategies to receive a high impact on business growth. It includes influencers' engagement and their systematical management.
Hello, I’m Ksenia!
A high-performing brand marketing and PR practitioner with 11 years of experience
I effectively promote companies and projects through omnichannel communication, combining PR, marketing, digital platforms, CRM, advertising, e-com, influencers, events, and SMM. My work helps not only to grow a clientele database but also increase net profit and sales.